There’s a new book out by Google’s Executive Chairman and CEO for the 10 years 2001-2011 Eric Schmidt and Jonathan Rosenberg, called How Google Works. One of the most revealing insights is their policy for hiring ‘smart creatives’. When you think about it, it would be hard to find a better combination of talents for your employees.

“The people that have the biggest impact of all are the ones we call smart creatives. … combining technical knowledge, business expertise and creativity. When you put today’s technology tools in their hands and give them lots of freedom, they can do amazing things, amazingly fast.”

See the slideshare presentation here.